Become a Merchant

Diroute is a price-comparison marketplace: every product has one page, and independent sellers compete on it. That structure works in your favour.

• One page per product. You list against a shared product page rather than starting from scratch, so your offer appears exactly where buyers are already looking.
• Compete for the buy box. The featured offer on each page is won on merit — factors such as price and rating — so a strong offer earns visibility.
• Reach buyers comparing prices. Diroute’s shoppers are here to compare and choose, which means high-intent buyers for competitive listings.

• List your products against the relevant product pages, with your price and stock.
• Win the buy box on the strength of your offer — price, rating, and reliability.
• Diroute collects payment from the buyer as your disclosed collection agent, through the N-Genius gateway.
• You fulfil the order as the merchant of record — you remain the seller of the goods and ship to the buyer.

Diroute charges a simple commission on each sale — 10% by default. There’s no separate charge to be featured: the commission is how Diroute earns when you make a sale. Your specific rate is confirmed as part of onboarding and set out in the Merchant Terms.

• a registered business able to sell and invoice for goods;
• product details and pricing for the items you want to list;
• the ability to fulfil orders — stock, packaging, and delivery to your buyers;
• bank and settlement details so Diroute can pass on the payments it collects on your behalf.

Email support@diroute.co.uk to begin onboarding. Tell us a little about your business and what you’d like to sell, and we’ll take it from there.

Before you sign up, please review the Merchant Terms — they set out the commission, your role as merchant of record, and how settlement works.